Redefining the post-program survey: thinking ahead to drive motivation

It's simply, really... Just ask.

If there's one thing we know about incentive travel, it's that each year's trip has to top the year before. If you leverage this concept properly, it can be a successful tool in achieving your organization's objectives.

Taking a look at our current industry status, the effects of 2008's Great Recession behind us and the need for one-of-a-kind experiences is met with optimism and open mindedness. While we're still mindful of costs, planning and challenges, it's time to dream big about what we can accomplish (and let that mentality trickle down into the culture of your organization).

Where to start? Our idea is simple: redefine the post-trip survey. Instead of asking, "How did we do this time?" it's time to ask, "What would completely blow you away next time?"

United Airlines recently found success with a customer survey that resulted in real granite tray tables in first class, and while that's pretty neat, the real objective was to make the customer feel heard. The airline threw in some tangible changes to prove they were listening and ultimately created a sense of brand loyalty.

In terms of designing an unforgettable incentive trip, think about what feedback could dramatically improve next year's trip. It's one thing to submit a rating scale out of curiosity, it's another to ask your attendees to dig deeper in a more philosophical way. What makes you happy? What motivates you? What makes you feel appreciated? Even Marriott is getting back to the basics by asking guests the most basic of questions (why do you travel?) via their inspiring virtual reality room service.

In short, if you're looking to create a personalized, meaningful experience, you need to know what is personal and meaningful to your attendees. So ask them.

Tell us in the comments section below- what kinds of questions would you ask your attendees if you knew it could drive loyalty, excitement and motivation?